Content That Ranks, SEO That Works: My Work at Paddleix

Company: Paddleix.com
Duration: Currently working
Location: Remote
Type: Project-Based
Role: Head of SEO & Content Writer

From Nothing to Something Real: My Work Behind Paddleix

Paddleix is one of my favorite projects so far. When I started, there was nothing—no website, no content, no design. Just a simple idea and a love for pickleball.

I took that idea and turned it into a full website. I built the site, created the design, wrote all the content, and handled the SEO. I also write helpful blog posts, product reviews, and guides for players of all levels.

From day one, I’ve been working to grow Paddleix into a brand that really helps the pickleball community.

I Built The Website from Scratch

I designed and developed the entire Paddleix website from the ground up. That means:

• Picking the right layout and tools (I used WordPress + WooCommerce)

• Designing a clean, fast, and mobile-friendly experience

• Making sure the site structure was easy to navigate

• Creating pages that load quickly, look professional, and feel trustworthy

• Writing every single piece of web content—from homepage to product pages

When you land on Paddleix.com, what you see is my work—from the layout and colors to the copy and product pages. I built it to help players feel at home, learn more about their gear, and shop confidently.

Content That Connects with Real Players

My role doesn’t stop at building the website. I also lead all the content creation for Paddleix.

I write blog posts, how-to guides, product reviews, and gear comparisons—all designed to help players make smarter decisions and enjoy the game more. I make sure every piece of content is:

• Easy to understand (even if you’re brand new to pickleball)

• Based on real questions and search terms people are Googling

• Full of tips, insights, and product suggestions that actually help

• SEO-optimized, so people can find us on Google

Whether someone’s searching for the best paddle for beginners or trying to understand indoor vs. outdoor balls, I write content that answers their questions clearly.

Check Out Some of My Articles

Here are just a few of the blog posts I’ve written for Paddleix:

• 👉 Best Indoor Pickleball Paddles for Beginners

• 👉 Indoor Pickleball Court Dimensions

• 👉 Best Carbon Fiber Pickleball Paddle in 2024

• 👉 How to Choose the Right Pickleball Paddle

• 👉 Indoor Pickleball Faults & How to Avoid Them

• 👉 Complete Indoor Pickleball Gear Checklist

• 👉 Indoor vs Outdoor Pickleball: What’s the Difference?

• 👉 USA Indoor Pickleball Tournaments to Watch

Each article is written to be helpful, enjoyable, and easy to follow. I always think about what real players are searching for and how I can help them improve their game.

SEO That Drives Real Growth

One of my key responsibilities is leading SEO for the entire site. I don’t just write blogs—I make sure they’re set up to succeed on Google.

Here’s what I handle:

• Keyword research: Finding what people are searching for

• On-page SEO: Meta titles, descriptions, headers, internal links, and alt tags

• Site structure: Making sure content is grouped and linked properly

• Technical SEO: Page speed, mobile optimization, image compression, schema markup

• Content strategy: Planning content based on search trends and seasonal interest

• Blog silos and internal linking: So Google understands the site structure

• Performance tracking: Using Google Search Console and analytics to measure results

It’s not about stuffing keywords. It’s about helping the right people find the right content at the right time. And I’ve seen real results as our blogs begin to rank and bring in growing traffic each month.

Why This Project Matters to Me

Paddleix isn’t just a gig. It’s something I care deeply about.

I’ve been able to combine everything I love doing—writing, SEO, design, and strategy—into one project. And I’ve seen how great content and smart SEO can turn a brand from nothing into something that helps people and builds trust.

I also love working in a niche like pickleball. It’s fast-growing, full of passionate players, and there’s so much room to teach and share through content.

Helping people pick the right paddle or understand tournament rules might sound small—but for players, that stuff really matters. And I’m proud to be part of that journey.

Tools & Skills I Use Regularly

• WordPress + WooCommerce

• Elementor Page Builder

• Google Search Console & Google Analytics

• RankMath for SEO

• SEMrush / Ahrefs for keyword research

• TinyPNG & WebP for image optimization

• SEO Copywriting & Blogging

• Internal linking strategies & content silos

• User-focused content planning

• Audience research (Reddit, forums, Google Trends, etc.)

Check out our other projects:

• How I built Paddleix from scratch

• My content and SEO work at Sikkhon

• Growing leads through SEO and content strategy

Final Thoughts

If you want to see the results for yourself, just head over to Paddleix.com. Everything you see—from the homepage to the blog—is part of the work I’ve poured my time and energy into.

I’m not just writing content or tweaking SEO—I’m building something real, something that grows day by day and helps players enjoy the game even more. And that’s what I love most about this work.